case study

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Living in the Light

STor, a family-run business, has been catering to discerning clientele for over twenty years. They manufacture and represent a vast line of designer lighting designs from traditional to contemporary designs.

Challenge: Reflecting Something Different

STor has built an international reputation for selling and manufacturing haute couture lighting fixtures featuring original design and the finest materials – but their brand broadcast a very different image. STor needed a visual identity that would encompass their values.

Solution: Shedding the Light

WeDoDesign created a new corporate identity, marketing tools and website that would convey STor's legacy in the marketplace and align with the best elements of their family and business DNA.



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